Katie Button

Chief Brand Officer, Chef and Founder, Cúrate

Expert panelist for AVLmeetup's "Hospitality in WNC & Why It Matters - ." (October 1st, 2024)


Katie Button

Katie Button is a five-time James Beard Foundation award-nominated chef, cookbook author, media personality, and founder of Asheville-based Cúrate, a collection of restaurants, online marketplace, wine club, and culinary journeys designed to connect people with the Spanish experience.

Katie earned a Master’s degree in Biomedical Engineering, but her passion for food and travel ultimately guided her towards a career in the food world after being immersed in the industry at a young age. She honed her craft in the kitchens of some of the world's best chefs, most notably Ferran Adrià and José Andrés, before finding her own success with her restaurant group, Button Meana Group, and Cúrate lifestyle brands.

Today, Button Meana Group houses Katie Button Media and Magnolia Network’s From The Source, a series exploring the origins and stories behind different ingredients, as well as the Cúrate brands - Katie’s bread and butter. This includes Cúrate Trips, Cúrate at Home, and Cúrate Wine Club, as well as two restaurants, La Bodega by Cúrate and Cúrate Bar de Tapas, which won the James Beard Foundation Outstanding Hospitality award in 2022. In 2016, Katie extended the Cúrate brand to a new medium, releasing her first cookbook, Cúrate: Authentic Spanish Food from an American Kitchen.

Katie continues to challenge the industry standard, steadily building comprehensive benefits to create a sustainable work environment for her living wage-certified restaurant group.

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