Jordan Turchin

The Horse Shoe Farm

Expert panelist for AVLmeetup's "Hospitality in WNC & Why It Matters - ." (October 1st, 2024)


Jordan Turchin

Owner and Steward Jordan Turchin took the helm of The Horse Shoe Farm in 2017, transforming the once bustling 1950's cattle farm into a truly magical boutique farm resort.

Jordan's time at The Horse Shoe Farm has seen him wear many hats, from general manager to his current position as steward, ensuring that every aspect of the farm reflects the Turchin family’s dedication to creating a space where all guests can just be. Under his leadership, the farm has become a sanctuary with award-winning farm-to-table fare, luxury accommodations, and unparalleled spa experiences in a renovated equestrian stable known as The Stable Spa. Additionally, Jordan's commitment to holistic wellbeing allows guests to find inner peace with the property’s on-site wellness experiences, like its “Grains of Truth” Silo Meditation Tower, on-site Labyrinth, and deeply impactful Sweat Lodge ceremonies.

As a fourth-generation member of the Turchin family business, Jordan proudly upholds a legacy of transformative development and management. After studying at the University of Southern California and graduating from New York University's Gallatin School of Individualized Study, Jordan brought his diverse experience—including eight years in the entertainment industry and a role as operations manager at The Lodges at Eagles Nest—to the family business at The Horse Shoe Farm.

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